Free guide for pickleball club owners

Your courts aren't empty because people don't want to play. They're empty because beginners don't know how to start.

Get "Fill Your Courts With Beginners" — the 7-step system we run at our own club to turn strangers into members: the free class, the booking setup, the ad, the tracking, the follow-up, and the five numbers that prove it's working.

7 steps, on tools you already have

5 numbers to track weekly

$0 to download

Want it built for you? See the done-for-you setup ↓

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Download the Guide (PDF)

What's inside

Local video ad → free intro class → paid next step → membership.

Every arrow is a place clubs lose people. The guide closes each gap, step by step, on the booking platform, Meta page, and website your club already pays for.

Make the free class a fixed, bookable event

Same day, same time, every week. Registered in your booking platform, not a DM.

One page, one button

A beginner page that answers the three questions they're afraid to ask, then sends them to register.

Run the ad to strangers, not followers

A phone video of real beginners, a local radius, your members excluded. $10–20 a day to start.

Install tracking before you spend a dollar

Pixel, Analytics, and tagged links in accounts you own. Three moments tracked.

Script the close

The last ten minutes of the class, with a real "sign up today" offer and a QR code.

Automate the follow-up

Five messages, built once in the module your platform already includes.

Track five numbers every week

One sheet, fifteen minutes on Monday, and you know your cost per new member.

Done for you

Or we build it on your tools and hand it over running.

Same system, set up in your booking platform, your Meta account, and your site. Not sure beginners are the whole problem? Start with the Full Club Analysis. Either way, we can stay on and keep it moving month to month.

Beginner Acquisition Setup

$2,000

15 business days · fixed scope

Beginner-path audit of your site, booking platform, and Meta page
Free class built as a registrable event, plus the paid next step
Beginner landing page with one button
Meta Pixel + Google Analytics installed in your accounts
First ad campaign set up from footage you shoot to our brief
Five follow-up messages automated in your platform
Instructor close script and offer card
Weekly tracking sheet, manager training, 30 days of support

Full Club Analysis

$2,500

20 business days · fixed scope

Booking-system review — pricing rules, memberships, utilization, unused features
Financial audit — revenue mix, rent and payroll vs. revenue, break-even
Marketing analysis of what the club is doing today
Competition analysis of every facility within 30 miles
Pricing analysis with a recommended structure
Full report, KPI set, and a 90-day game plan with owners and dates

Club Growth Retainer

from $1,000/mo

3-month minimum · hours scoped to your club

Monthly funnel review and ad refresh
Creative briefs for your team to shoot
Monthly report against your baseline numbers
One enhancement a month — next item on the plan, new offer test, new automation
Priority email and text access
Commit to a year and your Setup or Analysis fee is credited back

Ad spend, platform add-ons, and any web-vendor work are paid by you, in your accounts, never through us. You'll know what something costs before you commit to it, and you keep every account if we ever stop working together.

Book a 30-Minute Call Get the free guide first

Who's behind this

We run a club too.

I'm Dan Continenza. My wife and I run Presque Isle Pickleball in Erie, PA — six climate-controlled courts, open 24/7, booked through CourtReserve. The free Intro to Pickleball runs Sundays at noon, paddles provided, and Pickleball 101 is the paid next step. Everything in the guide is what we actually do.

Entrepreneurs Edge is my consulting practice. The premise is simple: your tools are fine, the gaps between them are what's costing you. For a club, the biggest gap is between the person who sees your ad and the person who becomes a member.

Our club: Presque Isle Pickleball, Erie PA
Courts: 6 indoor, climate-controlled, open 24/7
Booking: CourtReserve
Free class: Intro to Pickleball, Sundays 12–1
Next step: Pickleball 101, three sessions