Case studies

Real Businesses. Real Growth.

Two from each area. Every one was built on the tools the business already owned, and every result below is what actually happened, not a projection.

Grow your customer base

Grow Your Customer Base

Marketing that’s measured against the business’s own numbers, built in accounts the owner keeps.

Pickleball club · Meta Ads + CourtReserve

Presque Isle Pickleball, Erie PA. Our own club, so the numbers are ours to show.

The situation: Six indoor courts with open court time and no system for turning curious beginners into members. People wanted to play; they didn’t know how to start, and nothing on the website told them.
What we built: A free Intro to Pickleball class every Sunday, set up as a registrable event in CourtReserve. One landing page with one button. A phone-shot Meta ad to a local radius, members excluded. Pixel and Analytics in the club’s own accounts. A scripted close at the end of class into a paid three-session next step, then membership. Five automated follow-up messages, built in the booking platform’s own module.
What changed: The funnel runs every week on $200 a month of ad spend, and five numbers on one sheet tell us whether it’s working.

$200monthly ad spend

48intro registrations

70%show up

10new members / month

$20cost per member

Winter-month numbers; indoor demand softens in summer. The same system is what we set up for other clubs.

Nutrition practice · Meta Ads + Google Analytics + Mailchimp

A registered dietitian’s practice in Erie, PA, adding two new coaching programs.

The situation: Ads had been run temporarily by a local media company through a subcontractor, and every piece of tracking lived in that subcontractor’s accounts. The practice owned none of its own data, had no pixel on its site, and couldn’t launch the new programs without building on someone else’s foundation.
What we built: Exported the historical analytics before access disappeared. Stood up a fresh Google Analytics property, Tag Manager container, Meta Business account, and pixel, all in the owner’s name, and verified every tag firing on the site. Then two lead-generation funnels, one per program: a guide as the offer, a thank-you page that delivers it instantly, and a four-email nurture sequence leading to a consult. Creative written to clear Meta’s health and weight-loss rules.
What changed: Leads started rolling in within four hours of the first campaign going live. The practice owns every account, keeps its history, and can see exactly which campaign produced each lead. Campaigns run with ongoing monthly management; the ad spend is paid by the practice directly, never marked up.

If an agency ever runs ads for you, check whose name is on the analytics, the tag manager, and the pixel. It’s usually theirs.

Integrate & automate

Bridges between platforms the business already paid for, so growth stops meaning more manual work.

Flower shop · In-store POS + Teleflora eFlorist + Klaviyo + Looker Studio

A 41-year-old florist with a walk-in shop and an online store that ran on separate systems.

The situation: In-store sales lived in the point-of-sale system. Online orders lived in the e-commerce platform. The two didn’t sync, so there was no single picture of what sold, where it came from, or what a customer was worth. Email marketing ran through a legacy tool that broke layouts and couldn’t tell anyone who opened what. The owners were making decisions on gut feel because the data was in two places.
What we built: A reporting layer that pulls both systems together: POS and online exports land in Google Sheets on a monthly refresh, website analytics and search data connect directly, and a Looker Studio dashboard the owners keep shows everything against a fixed baseline. Then a lead-generation funnel on the website feeding Klaviyo, with campaigns built in Klaviyo’s own editor instead of pasted HTML, so every send is tracked and nothing breaks.
What changed: One view of the whole business instead of two half-views, email that reports back, and a growing list the shop owns. Built on free and existing tools, with a refresh checklist the owners run themselves.

Massage therapy · Quo + Vagaro

A solo massage therapist whose only phone was her personal cell, and whose hands were on a client most of the day.

The situation: Every inquiry came by call or text to her personal number, and she couldn’t answer any of them until the session ended. By the time she called back, hours later, the client had often booked with another therapist. She was losing multiple clients a week not because of her work, but because of the gap between a message arriving and a human being free to answer it.
What we built: A business phone line on Quo connected to Vagaro, her booking and CRM platform. New inquiries get an immediate reply with a booking link, missed calls get a text back, follow-ups and reminders go out from the platform instead of her thumbs, and every lead is tracked in Vagaro so nothing depends on memory.
What changed: Clients get an answer in seconds instead of hours, and book themselves while she’s still in the room with someone else. The clients she was losing every week to faster-responding therapists now stay on her calendar.

Your turn

Thirty minutes on where you want the business to be, and the two or three things we’d do first to get it there.